🔗 SEO Tool

Anchor Text Analyser

Upload your backlink sheet, keyword tracker and SEO plan. Get instant density charts, gap analysis and a precise monthly build plan. PDF & Excel export. Free, no signup.

📊 Density Charts 🔍 Gap Analysis ⚠️ Over-optimisation Alerts 📄 PDF + Excel Export 🔓 Free — No Signup
Anchor Text Analyser
FREE MODE
01
Setup
02
Analyse
03
Results
04
Export
📥 Download Templates: Or use your own files — we auto-detect columns
👤 Client Setup
Enter the client or website name, then upload your three data files. All processing runs in your browser — no data leaves your device.
💡 Each file can have one tab per client. The tool finds the tab matching your client name automatically, or uses the first tab if no match.
🔗
Backlink Sheet
All built links
XLSX or CSV
📊
Keyword Tracker
Anchor usage counts
XLSX or CSV
🎯
SEO Plan
Monthly target keywords
XLSX or CSV
⚡ Pro Mode — Anthropic API Key
Your key is used only in your browser and is never stored or sent to our servers. Get one at console.anthropic.com
📈
GSC Queries
Optional — Google Search Console CSV
Optional
Processing your files…
Analysing anchor patterns
Analysis Report
Report Ready ✓
Download your full analysis
📊 Visual AnalysisFREE
Export Report:
📊 Show Chart:

🥧 Anchor Type Distribution

Shows how your backlinks are split by anchor type. Google expects a natural mix — over-reliance on exact-match anchors triggers Penguin penalties.

📊 OverviewFREE
🎯 Keyword DensityFREE
Healthy
Watch
Over-optimised
Unused
🔍 SEO Plan vs RealityFREE
Target URLPrimary KeywordLinks BuiltCoverageStatus
⚠️ Anchor Gap AnalysisFREE
KeywordIn SEO PlanLinks BuiltGapPriority
📋 Basic Build RecommendationsFREE
🔒

AI-Powered Deep Analysis

Unlock Claude AI for a full audit of what you're doing wrong, SEO best practice violations, over-optimisation risks, and a specific next-month build plan with exact quantities per anchor.

What is Anchor Text Analysis?

Anchor text is the clickable text in a hyperlink. Google uses anchor text as a major ranking signal — it tells search engines what the linked page is about. A healthy anchor text profile mixes branded anchors (your company name), exact-match keywords, partial-match phrases, generic text, and naked URLs.

Over-optimisation — building too many exact-match anchor links — is one of the leading causes of Google Penguin penalties. Our analyser flags over-optimised anchors before they cause ranking drops.

Ideal Anchor Text Distribution

Branded (20–40%): Your brand name or domain — safest anchor type
Partial Match (20–40%): Phrases containing your keyword naturally
Exact Match (10–20%): Keep below 20% to avoid penalties
Generic (10–20%): "Click here", "read more", "this page"

How to Use the Anchor Text Analyser

Step 01
Download TemplatesClick the template buttons to download the 3 CSV templates for your backlink sheet, keyword tracker and SEO plan.
Step 02
Fill Your DataAdd your built backlinks, keyword usage counts, and target page/keyword plan to the spreadsheets.
Step 03
Upload & AnalyseEnter client name, upload all 3 files, and click Run Analysis. Results appear instantly with visual charts.
Step 04
Export ReportDownload your full analysis as a PDF (with charts) or Excel (with 5 data sheets) for client reporting.

Frequently Asked Questions

What file format does the tool accept?+
The tool accepts XLSX, XLS and CSV files. You can use the downloadable templates as a starting point. If you have a multi-tab spreadsheet (one tab per client), the tool automatically finds the right tab by matching the client name you enter.
Does my data get sent to a server?+
No. All analysis runs entirely in your browser using JavaScript. Your files, client data and backlink information never leave your device. This is especially important for agencies handling confidential client SEO data.
What is the difference between Free and Pro mode?+
Free mode gives you all charts, density analysis, gap analysis, SEO plan comparison, build recommendations, and PDF/Excel export. Pro mode adds AI-powered analysis via Claude — a deep audit of your strategy, best practice violations, and a specific 8–12 item monthly build plan with exact anchor quantities. Pro requires your own Anthropic API key.
How many exact-match anchors are too many?+
Keep exact-match anchors below 20% of your total link profile. For example, if you have 100 links, no more than 20 should use the exact target keyword as anchor text. The tool calculates a dynamic danger threshold based on your total link count and flags any keyword exceeding it.

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