What is Internal Link Analysis?
Internal links connect pages within your own website. Google uses them to discover new pages, understand your site structure, and distribute PageRank (link equity) across your site. A poor internal linking structure means some pages may never be found or ranked by Google.
This tool crawls your site and maps every internal link — showing you which pages have no links pointing to them (orphan pages), which are buried too deep, and which are your most-linked pages.
Why Orphan Pages Hurt SEO
🚫Googlebot can't find them. If no other page links to an orphan page, crawlers may never discover it — meaning it won't be indexed or ranked.
📉Zero link equity. Pages with no internal links receive no PageRank from the rest of your site, making it nearly impossible to rank.
🔗Fix: Add links from your most-linked pages to your orphan pages using keyword-rich anchor text.
Frequently Asked Questions
What is an orphan page?+
An orphan page is a page on your website that has no other internal pages linking to it. Googlebot discovers pages by following links — if a page has no inbound internal links, it may never be crawled or indexed. Fix orphan pages by linking to them from relevant content on your site.
What is link depth?+
Link depth (also called click depth) is how many clicks it takes to reach a page from your homepage. Google recommends keeping important pages within 3 clicks of the homepage. Pages at depth 4+ are harder for Googlebot to find and typically rank lower.
How many internal links should a page have?+
There is no strict limit but Google recommends keeping the number of links on a single page under a few thousand. For practical SEO, aim to have every important page linked from at least 3–5 other relevant pages on your site.
Does this tool check external links?+
This tool focuses on internal links by default. Enable "Include external links" to also map outbound links. For checking broken external links, use our Broken Link Checker tool.