Technical SEO & Engineering Blog

Core Web Vitals are Google's three page experience metrics and a confirmed ranking signal. Learn what LCP, INP, and CLS measure in plain English, why they matter, and the specific fixes that improve each score.

Duplicate content is widely misunderstood as a universal penalty trigger. Learn what it actually is, when it genuinely hurts SEO, when it does not, and the specific situations you need to fix.

A robots.txt file tells search engine crawlers which pages to access and which to avoid. Learn what it is, how it works, what you should and should not block, and the mistakes that can accidentally hide your whole site from Google.

PageRank is Google's original link authority algorithm. Learn what it measures, whether Google still uses it internally, what replaced the public PageRank score, and what modern link authority actually looks like.

Dofollow links pass SEO equity. Nofollow links do not. Learn the difference between dofollow, nofollow, sponsored, and UGC link attributes, how Google treats each one, and what this means for your link building strategy.

Google Search Console is Google's free SEO tool for website owners. Learn which five reports drive 80% of the value, how to fix common errors, and the exact actions Search Console tells you to take.

HTTPS encrypts your website connection and is a Google ranking signal. Learn the difference between HTTP and HTTPS, how much HTTPS affects rankings, and how to migrate safely without losing traffic.

Keyword stuffing is overusing keywords to manipulate rankings. Learn what it looks like, how Google detects it, what the right keyword density actually is, and how to write optimised content that reads naturally.

The title tag is the most important on-page SEO element. Learn the exact formula for writing title tags that rank, earn clicks, and avoid common mistakes that suppress CTR.

The Google Sandbox describes the delay new websites experience before ranking competitively. Learn whether it is real, what causes the new site delay, and how to shorten the time before your site ranks.

Your homepage is your site's most authoritative page but often its worst-optimised. Learn what to include, what to avoid, and how to structure a homepage that ranks for your most important brand and service keywords.

Orphan pages have no internal links pointing to them and are often invisible to Google. Learn how to find every orphan page on your site, why they hurt SEO, and the fastest ways to fix them.